The Challenge:
Today, marketing is more than just advertisement – the thing is to align the whole company due to costumer needs. This market-orientation affects all areas. From customer service and sales to IT and accounting. The key challenge is to understand constantly changing customer behaviour and react flexibly to it. Digital technologies as AI, CRM-systems and marketing-automation are essential, but technology alone is not enough. There must also be good ideas and the ability to use this tools sensibly.
In a world full of data the trick is to win relevant insights and use it specifically, without loosing sight of data protection guidelines such as the GDPR. It is also becoming increasingly difficult to differentiate in saturated markets. Strong brands, emotional storytelling and a clear position are therefore crucial. Today marketing has to be agil and also strategic - a demanding and central management task.
Our services:
- Conception of a strategic & operativ marketing plan
- Planning and implementation of well-founded market research measures, if necessary in co-operation with a research institute
- Target groups definition and insight generation
- Creative phase for finding ideas and measures as well as campaigns
- Development of the communication strategy
- Competitive analysis and brand positioning
- Optimisation of the customer journey for lead generation
- Planning and managing of digital marketing measures
- Preparation of budget and resource planning
- Development of action and project plans
- Monitoring and analysis of marketing measures on the basis of defined KPIs
- Organisation and support of trade fairs, congresses, PR events, interactive round-tables as well as internal events
Your question:
01
How can your company and your brand be visible today and achieve measurabel results tomorrow? We develop a comprehensive marketing plan, that goes far beyond classic advertising – strategically well-thought out, targeted and customised to your brand. We combine market analysis, creative communication and digital innovation into an effective overall package. In this way we not only attract attention, but also create sustainable brand success.
02
Are you reaching the right people who are significant driving the success of your company? We identify the target group that is crucial for the company`s success and develop a customized communication strategy based on the results of the market research. This anchors your corporate values and the unique selling propositions of your products in the minds of your customers in the long term.
03
How can long therm planning be combined with agil realisation? We create a comprehensive marketing plan, that defines the company`s strategic priorities for the next 1-5 years. This serves as a central guideline for the quarterly orientation and operational objectives of your company devisions - flexibly adaptable to market changes, priorities and budget requirements. By linking OKRs (Objectives + Key Results) and KPIs (Key Performance Indicators) strategic clarity is translated into concrete, verifiable measures.
04
How can you ensure that your marketing measures bring maximum benefit in the long therm? We compare costs and income in order to systematically evaluate each measure and campaign. We take into account important key figures like the ROI (return on investment) and the conversion rate. In this way we collect valuable experience that enable us to make well-founded decisions for future actions in order to continuously optimise. That`s why we maximise the efficiency of your marketing strategy and ensure that every type of investment achieves its goal.
05
Do you place value on convincing people with targeted measures exactly where decisions are made? We develop a creative event managment with clearly defined objectives and realise every event with the utmost care and attention to detail. In close coordination with the sales team we create targeted invitation strategies to reach exactly the decision makers who are relevant to your business objectives. We bring your corporate values to life, present your brand authentically and strengthen your attractiveness as an employer. Wheter physical or digital, every event is designed to maximise your impact while taking sustainability and budget efficiency into account.
Use the contact form to briefly describe your challenge.
We will get in touch with you as soon as possible and without obligation.
marketing and sales:
often don`t pull together.
Yet this would be crucial for sustainable success. If marketing only works in theory and has no insight into day-to-day sales business, there is a risk that both areas will work in a different direction. The result: potential remains unutilised. To avoid this close coordination is required.
Only when marketing and sales honestly talk to each other at all times can customised communication guidelines be created, that are not only functional for the brand, but also work in the direct customer contact. Sales communicates this content in an authentic way - personalised to the respective target group.
Real collaboration means listening, analysing together and continuously improving. This is the only way to develop all communication cannels in a targeted way and make a valuable contribution to the company`s success.